Samsung's 2016 Galaxy A line is finally here

The Galaxy A series was born from a time when Samsung was derided for its plastic fetish. Showing that it could do metal just as well on the mid-range like it did in its flagship, it launched the first Galaxy Alpha, which was later on superseded by the Galaxy A3, A5, and A7. This year, Samsung once again borrowed cues from its flagship for the 2016 Galaxy A series, lending the same attention to design, cameras, and mobile payment (nope, not for SA) as the Galaxy S6 and now S7, as seen in some of their new youtube ads.

From just metal, Samsung has moved to metal and glass, which has the effect of offering both premium looks as well as the durability of something like Gorilla Glass. Normally reserved for high-end flagships, Samsung has decided to trickle down the design to the Galaxy A series. In its stead, the rumored Galaxy C series will be the one to tout the all-metal design of the previous generation.

Samsung has been focusing a great deal on smartphone cameras lately, and that effort has born fruit in the Galaxy S7. Of course, mid-range devices like the Galaxy A line can only dream of that, but it isn’t that far behind. All three, from the lowest A3 all the way up to the A7 have 13 megapixel rear cameras gifted with the same large f/1.9 aperture. The Galaxy A5 and A7 add optical image stabilization on top of that to deliver more than decent shots and videos.

The 2016 Galaxy A series has so far been available only in select markets in Asia and Europe, even fourth months after it’s launch. Samsung confirmed to having the devices on SA soil earlier this week, at an undisclosed recommended price.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.