Samsung's device trade-in programme hits South African stores

Apple has offered online trade-ins for the last few years, and now it’s bringing its in-store version across the pond to us here in South Africa. The Korean based phone flinger is letting customers wander into one of the company’s retail outlets, drop off their elderly hardware and walk out with credit for a replacement. Samsung released the following statement, which should sound familiar to anyone who had already read the US version — after all, all someone did was add the phrase “in South Africa” to the text.

“The introduction of the Smart Trade Programme showcases our commitment to delivering an enriched mobile experience to our consumers. This will further offer much needed relief for customers who wish to move to the latest handsets at the earliest possible opportunity.” said Craige Fleischer, Director of Mobile Communications at Samsung Electronics South Africa.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.