Samsung’s exquisite The Frame TV makes Decorex debut

Of all the TVs in Samsung’s flagship line-up for 2017, one model stands out head and shoulders above the rest. The Frame might have a strange name, but its combination of wafer-thin display technology and picture-frame styling make for a TV that most of the time doesn’t look like a TV. Indeed, the idea is that you can hang it on your wall and tell people it’s actually fancy artwork.

Samsung showed us The Frame back in March, describing it unusually as “a lifestyle TV.” Designed in collaboration with Yves Behar – who has also worked on the Ouya Android games console, and August’s smart door lock – it has interchangeable bezels that can be switched out to suit the room’s decor. It’s also designed both for wall-mounting and to be free-standing, with an optional “studio stand” for the latter configuration.

Either way, only a single cable is required. Samsung has branded it the “Invisible Connection”, and it’s basically a wafer-thin optical cord. Indeed, it’s so flat that it can be painted over if you’re wall-mounting the TV.

As with the other flagship 2017 sets, there’s a 4K panel at the heart of the TV. However, unlike the other models, Samsung includes an Art Mode on The Frame. When not being watched normally, it can show a cycle of artwork, picked from the “Samsung Collection”. Pricing on the TV set is yet to be announced.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.