Seattle Coffee has long reinvented the way you drink coffee

In the kitchen, the gadgets and objects that we use can be roughly divided into two categories; the ones that do something, and the ones that make something easier. It isn’t a judgement on their value, but a simple and fact based division. A pan, of course, does something, as does a blender. But a juicer, for example, doesn’t exactly have the purpose so much as it takes something tedious or difficult and makes it quicker and easier. Many people avoid the latter type as they are often expensive, fragile and limited in their applications.

One “make something easier” device that few people forgo is the coffee maker. The familiar drip machine is found in a huge amount of homes out there, and for many that is the only coffee they’ll take home. While for some like myself, coffee is akin to art. A daily ritual deserving of one’s special attention and a little extra time. But given our daily schedules, this ritual seems to go unnurtured at most. And that needs to change.

Every day I practice the same routine: I hop out of bed, take a shower, get dressed and drink a fresh cup of coffee. Given that I have time of course. The process is so repetitive, it’s become this bland dance I do with my eyes closed, I never stop to consider how I could make these moments I repeat every day even a little better. So, I recently discovered Seattle Coffee Company in efforts to learn how to spice up my morning’s.

Where can I find Seattle Coffee Company

There’s a Seattle Coffee Company at the Caltex forecourt around the corner from me. Right by the New Road off ramp as you head towards Pretoria – you can find your nearest here. It was all by pure luck, the first time I found a Seattle CC outlet I was filling up my tank and there it was.

Their brewing techniques

Over the years I’ve come to realise that the way you brew will determine the way your coffee tastes. Its a complex and delicate process that most individuals have left to professionals. At Seattle they source the top 1% of the world’s finest Arabica beans. This is then followed by a hand roast of each of each batch, and fresh grind for each order placed.

How is the coffee?

I love me some cappuccino, and the baristas at Seattle Coffee Company estimate that are more than a 100 steps to getting that perfect cup – I agree. Seattle Coffee Company’s offering is as delicious, basically delicious burnt caramel in a cup. And the milk was frothed to perfection – ideal temperature, ideal texture. I think I literally smacked my lips. It had the flavor of the crackly part of a crème Brule.

Even my friend, Lerato the not-so-conforming coffee drinker had to concede that it was among the best he’s ever had. I felt joyful for the rest of the day. And then we went back the next morning – still wonderful.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.