Steers lights things up with their 600th store opening

The folks at Steers late last week captured the imagination of thousands of guests as they celebrated their 600th restaurant opening, at their ‘#600Flames themed event held at just about the most opportunistic location in the entire world, the Fireman’s Tavern in Johannesburg.

The festivities were held at Gauteng’s firefighters’ training ground in Modderfontein, where a “burn-out” of a 9m x 7m wooden flame structure was the focal point of the chilly evening. Flame-grilled flavour has been synonymous with Steers since the 1960s, and this massive iteration of it lit up by a 1,000-degree fire in a visual spectacle that kept guests warm, as they enjoyed good music, great food and flame-grilled vibes.

The #600Flames celebration was enhanced by the creative and authentic connection built during the event – including food, drinks and activities, all rolled out to recognise this special occasion.

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#Events #Food #Steers #Steers South Africa

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.