Supersonic: MTN launches new fibre to the home offering

The lives of home internet users are about to get a lot brighter with the launch on September 3 of a new fibre to the home offering by süpersonic.

As an independently run company, 100% owned by SA’s fastest network and the country’s most valuable brand MTN, supersonic is committed to delivering the best customer experience in a fibre market still being held back by a general lack of service delivery and customer satisfaction.

MTN, which is focused on high-quality service for its 31 million customers in SA, has been rated independently as having the fastest mobile network with the best download speeds in the country.

süpersonic’s focus is on consumers this year and then next year to make a wholesale offering available to businesses. MTN’s fixed-line LTE solution will still be made available to those in areas where fibre may not yet be available.

MTN bought SmartVillage from Multichoice in late 2015 to make inroads in the fibre to the home (FTTH) market. The fibre business has been placed under new management, rebranded as süpersonic and has a totally new and more efficient operational structure. süpersonic has its own executive team, it employs 120 people, of which 25 are fully trained technicians

To differentiate itself from the 47 ISPs already existing in the SA market, the new proposition is hinged on simplicity, reliability, stability and agility. A simple web-based five-step sign-up process is followed by the guarantee of a call-back in under 30 minutes – the system is currently working at call-back rates of as little as 15 minutes.

A customisable user app includes a dashboard which ensures users can track important details along with their service line, including where their technician is and how long it will take for him to arrive – a bit like the popular Uber app works.

Another key differentiator is all the fibre options are uncapped – yet the initial price point from R658 is very competitive.

MTN, which is the only telecommunications company offering an uncapped-only fibre solution together with an open source network, offers a flexible platform that will allow any ISP with a valid electronic communications services licence, and which has signed an agreement with MTN, to integrate the services they provide to end-users.

süpersonic has an initial target of connecting 25% of the fibre market – which comprises 800,000 homes but is projected to pass as many as 2.2m by 2022.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.