LaLiga’s business intelligence and analytics department has been working for the past two years to ensure the clubs in Spanish professional football have as much information as possible for analysing the marketplace and making strategic business decisions. This initiative is set to expand thanks to a new range of club dashboards.

Released to clubs this season, the dashboards give club employees a world of data at their fingertips. Produced alongside the league’s international development department, they provide up-to-date information on various important metrics, from stadium attendances to TV audiences to social media stats to macroeconomic data from around the world.

“Thanks to these tools, clubs have a live snapshot of their market position and that of LaLiga in all countries,” said Óscar Mayo, head of LaLiga’s international development department. “This allows them to see their key performance indicators (KPIs) in each market and calculate where new growth opportunities may be found.”

The dashboards are a continuation of the digital ecosystem that LaLiga has created in recent years. All of the league’s digital assets (including websites, apps, social networks and the LaLigaSportsTV OTT platform) are combined with other sources of information (such as TV audiences and stadium attendance) in a centralised data lake where they are analysed by LaLiga’s business intelligence and analytics department. Club dashboards have been built from this information, offering clubs simple ways to view and analyse the data.

To improve analysis, clubs can compare important data with averages from across the league. José Carlos Franco, director of technology and data at LaLiga, added: “The dashboards make it easier for clubs to analyse and compare their data using simple filters. This is helping clubs to improve their engagement on social networks and other campaigns in target markets.”

Using this data, clubs will be able to see the real impact of decisions they make and can better inform new investment decisions by showing more clearly where results are being generated.

While the clubs explore the new dashboards, LaLiga is already working on new ways to evolve them. “We need to keep adding data to this,” Mayo said. “The key is being able to provide as much information and market context as possible, whether external or based on the clubs themselves.”

In addition to being rewarded for using the banking App, customers will also be rewarded for taking up any of the newly launched ConeXis smartphone deals or qualifying FNB banking products. The data can only be used on the FNB Connect network and will be free of charge for customers.

The bank’s move also signals its intent to make FNB Connect a telco provider of choice and their strategy already has a head start with over half a million SIMs already active of the network. In September, FNB Connect introduced the latest ConeXis X2 and A2 smartphones with competitive packages to advance the bank’s digital migration strategy.

FNB customers can pick up Connect SIMs and packages at any of its branches or order them from the FNB online banking platform without additional documentary requirements.

The data incentive will be available from 1 November 2017 until 31 January 2018. For more information on the data give away, consumers can visit the FNB website from 1 November 2017 to get the breakdown of qualifying telco packages, banking products and transactions.