This month marks Social Development Month in our country and the nationwide campaign is headed by the National Development Agency (NDA) and the South African Social Security Agency (SASSA) to inform communities of the social security programmes available and how to access them. This year’s theme is all about ‘Working Together to Build Caring and Sustainable Communities for All’. As a global corporate citizen and a company that prioritises the welfare of the communities it operates in, LG Electronics is taking the opportunity to give back to the nation’s most vulnerable sustainably and innovatively.

Under its LG Cares pillar, the company has made significant and meaningful improvements to society. From social welfare initiatives, educational and cultural activities to sponsorships, partnerships, financial aid, and volunteer work, it all comes down to giving back to local communities. Now, with the help of Forge Academy, LG is launching another socially conscious initiative centred around upskilling, job creation, and building sustainable lifestyle solutions.

This month sees the launch of the much-awaited AgriTek Pods, which was unveiled at an intimate media event in Kagiso, Krugersdorp, on 21 October 2021. The project aims to create jobs and upskill the young people in Gauteng’s West Rand. The pods themselves feature first-to-market technology and eco-friendly hydroponic solutions, allowing community members to experience this unique farming technique, whether they’re growing plants, herbs, or nutritious vegetables.

“We’re thrilled to be partnering with LG in this community-led project,” remarked Martine Solomon, Non-Executive Partner at Forge Academy. “At Forge Academy, we love being able to give young people hands-on experiences and access to the latest advancements, whether it’s in farming or product development. We want to create the makers and builders of tomorrow, and, with LG, we’re taking steps to do just that.” 

For years, sustainable product solutions have been at the core of LG’s business. Offering everything from energy-saving air conditioners and eco-friendly appliances, to AI-enabled washing machines, the company champions innovation in the name of customer experience and sustainability.

“These goals are the reason behind LG’s continued commitment to enrich lives through technology,” explained Deuk Soo Ahn, LG South Africa President. “Since 1997, we’ve been known for developing people-focused products that help everyone in South Africa live better. And, as technology evolves and products become smarter, we want to leverage every advancement to continue our journey of product innovation and community development. To us, the two go hand in hand.”

LG Electronics fulfils its social responsibility by setting specific goals to maximise positive environmental impact as a global company. The company will continue to contribute to building a future-proof society where people enjoy happier, more convenient, and more sustainable lives this month and for all the months to come.

“LG has a way of making sure that people can access the best technology to ensure the ultimate peace of mind,” said Siya Kolisi. “Their ability to use this technology to not only better lives but give people more time to focus on what’s important is something that I am proud to be a part of,” he added.

“Siya’s dedication to giving back to communities, continuously reinventing himself to be the best is truly inspirational and something that aligns with the core of our brand. We hope that this partnership allows us to reach more South Africans and assist them in leading better and healthier lives through technology,” said LG South Africa President,  Deuk Soo Ahn.

The three-year partnership is starting effective from this month and will see Siya become more involved in LG’s campaigns and various initiatives.

“At LG, we believe in making a positive difference in people’s lives. Making life more meaningful through innovation is the reason for our being,” added Mr Ahn.

As the world continues to evolve, LG is committed to staying ahead of the curve while ensuring that local communities can keep up with all the changes. And with so many exciting projects in the pipeline, we can’t wait to see how this partnership between the electronics leader and world-class sportsman plays out.

We’re all for social change and partnerships like this one certainly take that up a notch and are most welcome. Classy, LG.