All of the above happened to me this past Friday when I received a mystery box from anonymous. Anonymous in such a sense that the waybill had no return address. Who does that? Well, I proceeded to open the mystery and there it was, a white box (of which the sides looked like they’re about to cave in) with nothing but a “This box has been Jacked” warning sticker to it. I wondered, for a young minute, on who would do this. How dare you surprise me with a box full of my favourite tortilla style chips – only in a Bigger, Bolder, Thicker version.

This was Doritos’ way of introducing the launch of their JACKED up version of all the things we love about the recognisable triangle corn chip range. The introduction of Doritos JACKED to the South African market is a bigger and bolder version of anything Doritos has offered to date.

“As Doritos has positioned itself as a brand for the bold this is also an exciting way to deliver on this promise,’’ said Aidan Johnson, Doritos Brand Manager, when asked for comment on the new offering.

Said to inspire you to aim for bolder heights and push the boundaries of your experiences, new Doritos JACKED is like nothing you have experienced before. With even more crunch appeal, each Doritos JACKED tasty triangle packs an intense flavour punch with a choice of either Spicy Nacho or Smokin’ Hot BBQ in a bigger 230g bag.