Running on the latest One UI 8.5, these devices introduce “Awesome Intelligence” which is a suite of AI-powered tools previously reserved for flagship models. The tools are designed to simplify productivity, photo editing, and search.

With a focus on longevity, Samsung is promising up to six generations of OS upgrades and six years of security support.

The new A-series leverages AI to streamline daily workflows. A standout addition is Voice Transcription within the Voice Recorder app, which can now transcribe and translate meetings or turn voicemails into text.

Productivity is further enhanced by AI Select, accessible via the Edge Panel, which allows users to extract text or images directly from the screen and move them into Samsung Notes or the Photo Editor using a drag-and-drop interface. Additionally, the popular Circle to Search with Google now supports multi-object recognition, allowing users to identify multiple items within a single image simultaneously.

Both the Galaxy A57 5G and A37 5G feature a versatile triple-camera system led by a 50MP main sensor. Supported by an improved Image Signal Processor (ISP), the hardware delivers sharper details and better colour balance in varied lighting. Samsung’s Nightography has also been refined, reducing noise and sharpening details in low-light environments.

In terms of styling, the Galaxy A57 5G features a refined, slimmer design while improving sustained performance through a 13% larger vapor chamber to manage heat during gaming or intensive recording sessions.

It is equipped with a bright Super AMOLED+ display with Vision Booster technology for better outdoor visibility. Both devices house a 5000mAh battery capable of up to two days of use, and with Super-Fast Charging 2.0, users can reach a 60% charge in approximately 30 minutes.

The phones also carry an IP68 rating, providing high-level water and dust resistance for real-world durability.

Security remains a pillar of the A-series experience. For the first time in this segment, Samsung is emphasising Knox Vault, a hardware-based, tamper-resistant solution that protects sensitive data. New features include Private Album for locking away personal media and Privacy Alerts, which proactively notify users of potential risks regarding location permissions or suspicious data monitoring.

The Galaxy A57 5G and A37 5G are available in several colour ways, including Awesome Navy, Grey, Lavender, and Dark Green.

Launch promotions include bundle savings on the Galaxy Fit3 and Galaxy Buds Core when purchased from Samsung stores, Incredible Connection, or Takealot. Owners can also opt for Samsung Care+ for comprehensive device protection.