LG’s Smart TVs running webOS versions 4.0 and higher will be the first to provide children up to 11 years of age, parents and educators with Highbrow’s wide selection of age-appropriate educational content to suit the needs of every young learner.

For those not familiar with Highbrow, the app delivers an engaging assortment of educational videos that have been carefully hand-curated with proprietary technology and matched to each learner’s age and interest for a personalized viewing experience.

Highbrow makes recommendations from its library of more than 10,000 videos covering topics ranging from science, humanities, mathematics, music, art, languages and more.

“LG has a way of making sure that people can access the best technology to ensure the ultimate peace of mind,” said Siya Kolisi. “Their ability to use this technology to not only better lives but give people more time to focus on what’s important is something that I am proud to be a part of,” he added.

“Siya’s dedication to giving back to communities, continuously reinventing himself to be the best is truly inspirational and something that aligns with the core of our brand. We hope that this partnership allows us to reach more South Africans and assist them in leading better and healthier lives through technology,” said LG South Africa President,  Deuk Soo Ahn.

The three-year partnership is starting effective from this month and will see Siya become more involved in LG’s campaigns and various initiatives.

“At LG, we believe in making a positive difference in people’s lives. Making life more meaningful through innovation is the reason for our being,” added Mr Ahn.

As the world continues to evolve, LG is committed to staying ahead of the curve while ensuring that local communities can keep up with all the changes. And with so many exciting projects in the pipeline, we can’t wait to see how this partnership between the electronics leader and world-class sportsman plays out.

We’re all for social change and partnerships like this one certainly take that up a notch and are most welcome. Classy, LG.

The InstaView Door-in-Door refrigerators are said to boast upgraded features and design innovations for improved user convenience such a larger glass panel for its InstaView Door-in-Door system while UVnano technology is featured in the built-in water dispenser for enhanced hygiene while InstaView voice recognition takes hands-free convenience to a whole new level in the kitchen.

First introduced in 2017 on the company’s most premium water dispenser products, LG’s UVnano technology harnesses the power of light to effortlessly and effectively maintain a hygienic and germ-free water dispenser tap. It operates once every hour to remove up to 99.99 percent of bacteria on the refrigerator’s dispenser tap, or instantly by the press of a button.

Meanwhile the voice recognition feature makes it easier for users to control and command the refrigerator. No longer will shoppers have to struggle to open the refrigerator door with arms full of groceries when they can simply say “Open the refrigerator door” by voice. LG’s interactive voice technology also makes it possible to ask the refrigerator for today’s agenda or check the status of the ice and water dispensers.

Whether any of these upgraded products will make their way to our shore is yet to be confirmed by LG South Africa.