This year’s festival programme is supported by 4 key pillars are screenings, talks and panels (ARIFF Talks), social impact (ARIFF Film Child), and digital, and the Digital Hub programme. 

ARIFF’s vision

“We seek to package African films for export to the global stage while being at the centre of driving change and being a motivating anchor that unearths authentic African stories,” said festival chair Lala Tuku, speaking at a virtual press roundtable.

“The films selected for this year’s edition celebrate our collective Africanness but in so doing are not tone-deaf to issues faced by everyday people on the continent,” she added.

In line with ARIFF’s vision of being a voice in film for change, some of the films selected make bold statements. 

“Our mandate as ARIFF is to raise social issues. That’s why we are opening the festival with a film like “We Are Dying Here” – a short South African film based on a stage production. Executive produced by Rachel and Siya Kolisi, the film is a poetic indictment of the prevalence of gender-based violence in South Africa,” stated festival director Ayanda Sithebe. 

Film selection

The films selected for screening at this year’s festival went through a meticulous vetting process led by Sihle Hlophe. 

“We are proud to present a wide array of films that celebrate African cinema and are aligned with our theme, Africa In Me #MyStory. We have films from more than 30 African countries (including Tanzania, Zimbabwe, Nigeria, Egypt, Kenya) as well as films from the African diaspora,” said Hlophe, adding that the festival sought out films featuring strong African voices, pleasing aesthetics, and social relevance.

Honouring Legends

A new addition to ARIFF’s line-up this year is the Pan-African Cinema Legends Series aimed at honoring creatives who have contributed immensely to the African film industry. The inaugural honoree is BAFTA-award-winning filmmaker and actress Ms. Xoliswa Sithole.

Closing Film 

This year’s festival will culminate with the screening of an LGBTQI+ centered film called “I Am Samuel”. Filmed over five years in Kenya, I Am Samuel is an intimate portrait of a Kenyan man balancing pressures of family loyalty, love, and safety and questioning the concept of conflicting identities. The film was banned by the Film Classification Board in Kenya. 

“A hundred years from now, ARIFF wants to make sure that we’ll be able to look back at a glorious archive of impactful African stories told by storytellers with an authentically African point of view,” Tuku concluded.

“LG has a way of making sure that people can access the best technology to ensure the ultimate peace of mind,” said Siya Kolisi. “Their ability to use this technology to not only better lives but give people more time to focus on what’s important is something that I am proud to be a part of,” he added.

“Siya’s dedication to giving back to communities, continuously reinventing himself to be the best is truly inspirational and something that aligns with the core of our brand. We hope that this partnership allows us to reach more South Africans and assist them in leading better and healthier lives through technology,” said LG South Africa President,  Deuk Soo Ahn.

The three-year partnership is starting effective from this month and will see Siya become more involved in LG’s campaigns and various initiatives.

“At LG, we believe in making a positive difference in people’s lives. Making life more meaningful through innovation is the reason for our being,” added Mr Ahn.

As the world continues to evolve, LG is committed to staying ahead of the curve while ensuring that local communities can keep up with all the changes. And with so many exciting projects in the pipeline, we can’t wait to see how this partnership between the electronics leader and world-class sportsman plays out.

We’re all for social change and partnerships like this one certainly take that up a notch and are most welcome. Classy, LG.