The most Retweets of all time

If you’ve been following the Nuggs for Carter saga on Twitter (and let’s be honest: it’s been hard to ignore), then you might like to know that it appears to be done today.

The whole ordeal kicked off when Carter Wilkerson asked Wendy’s how many retweets he’d need to win a free year of chicken nuggets. Wendy’s reply offered a magic number of 18 million, sparking one of the biggest social media stories of the year thus far.

After Wendy’s gave Carter his goal, the #NuggsforCarter campaign took on a life of its own. In a little over a month, Carter’s tweet has managed to pull in an incredible number of retweets, with celebrities and some of the world’s biggest companies getting in on the action. Some of the companies willing to help Carter on his quest for free nuggets include Microsoft, Google, Amazon, and Apple Music.

Today, Carter’s tweet hit a major milestone, becoming the most retweeted tweet in history. His tweet about free Wendy’s chicken nuggets has unseated Ellen’s famous picture from the 2014 Academy Awards, which earned it a retrospective on the official Twitter blog. While that’s certainly an accomplishment, the Carter still only has 3.44 million retweets, well below the 18 million Wendy’s initially said he would need.

In the face of such success, Wendy’s has relented. Not only has Carter received gift cards good for a year’s worth of chicken nuggets, but Wendy’s has also made a $100,000 donation to the Dave Thomas Foundation for Adoption in Carter’s name. Carter has also set up a website – nuggsforcarter.com, obviously – to raise additional money for both the DTFA and Pinocchio’s Moms on the Run.

So, even though this whole thing felt like an exercise in absurdity at times, it has a pretty happy ending with a lot of money going to charity. Carter certainly has a platform to raise more money, as he now has more than 100,000 followers on Twitter. Did you guys think that Carter would eventually get his nuggets? Head down to the comments section and let us know!

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.