Remember how Huawei held an event late last year to tell South African developers about their strategy for a post-Google smart device ecosystem. Akhram Mohamed, Huawei’s Chief Technology Officer, spoke at this special event, suggesting that they’d be building an app ecosystem that’s far less focused on “spam” notifications than are Apple and Google.
Back then, Mohamed suggested that their focus was on “quality user acquisition” rather than wide-blast banner advertisements. In a presser released today, Huawei gave an example of how their ad services worked and which formats it supports. Huawei suggested that it is worth mentioning that HUAWEI Ads enables app installs from performance-based ads with just a single tap, ensuring that users can enjoy an uninterrupted app experience by not being redirected away from their apps.
Huawei is currently promoting a wide array of software development kits, including their HUAWEI Ads kit with what they call their open advertising identifier (OAID). “An OAID is a non-permanent device identifier. You can use the OAID to provide personalised ads for users while protecting their privacy.”
On top of this, Huawei smartphone owners will now or in the near future be able to disable personalised ads and/or reset their OAID in Huawei phones. To do this, a user would need to choose one of the following paths:
Settings > Privacy > Ads and Privacy
Settings > Security & privacy > More settings > Device identifier
Per the OAID capabilities system shown by Huawei on the developer page linked above, OAID works with “upload events” to third-party analysis to “analyse the advertising effect” and request ads, or “recommend personalised ads” from an ad network.
This is all part of Huawei’s current plan to expand Huawei Mobile Services (HMS) as they’re dis-allowed use of the GMS (Google Mobile Services) system. They’ve also announced that they’ll replace Google Maps with TomTom.
If you, as an app developer, have a completed app, which you would like to include on HUAWEI’s vast AppGallery platform, you can visit https://developer.huawei.com/consumer/en/, or contact the HUAWEI SA Mobile Service team on developersa@huawei.com to find out how HUAWEI can support you.
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