Uber signs (one more) deal with Tomtom

Hot off the wheels of its WesBank deal, and after losing out to a consortium of Germany’s biggest car makers over the purchase of Nokia’s HERE Maps, Uber has set about building its own mapping and navigation services. They’re not quite ready for prime time, so the company has had to rely upon a number of popular mapping services, including Google (which also serves as an investor), to help both users and drivers understand exactly where they are. Today, Uber has added TomTom to the list, with the Dutch company confirming that it will also support the private hire taxi firm.

According to TomTom, the multi-year deal will provide “maps and traffic data for the Uber driver app” and span more than 300 cities across the globe. It’s likely that riders won’t notice much of a difference, other than possibly arriving at their destination quicker, as Engaget reports that the company will continue to use a mix of different services. That includes Bing Maps, which it acquired earlier this year.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.