Virtual studio Soda goes live in Johannesburg

One cannot argue that live digital music shows have been taking off with great success of late and this is an area Soda Studios have already shown to be a step ahead with regards to production value and quality.

Soda Studios is a primary platform for African creatives and producers to bring stories and performances to life with state-of-the-art, relevant and affordable technology, in a creative and fully immersive environment.

Soda Studios is the brainchild of entertainment tech veteran Mic Balkind. A fore-runner in the broadcast and entertainment industry.

The studios offer full sets, green-screen graphics, staging and lighting in a safe environment that not only generates a once-off experience for the artist but allows the viewer to watch, engage and act as a co-host alongside some of the finest talents in the country.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.