Volvo Cars has announced the launch of the Volvo For Life Fund, a new philanthropic initiative with an ambitious goal: positively impacting a million lives over time. This fund reflects Volvo’s long-standing commitment to social responsibility and extends their focus on safety beyond the road.
Global Impact, Local Focus
The Volvo For Life Fund will target social and environmental initiatives across three key areas: empowering people, restoring the planet, and providing protection during natural disasters. Felipe Yagi, Marketing and Communications Manager for Volvo Car South Africa, has indicated that specific details and initiatives for South Africa are currently under development and will be announced soon.
Guided by local partnerships and expertise, the fund will tailor its programs to address the specific challenges faced by communities where Volvo operates. This ensures that the initiatives have a lasting and positive impact.
Building on a Legacy of Safety
Volvo Cars has a long history of prioritizing safety. Their invention of the three-point safety belt, later shared freely with the world, is estimated to have saved a million lives. The Volvo For Life Fund embodies this same commitment to safety and well-being, aiming to improve another million lives through targeted initiatives.
The fund acknowledges its initial scale and prioritizes continuous learning and development. Every action, big or small, is valued in its contribution to positive change. The impact will be measured through partnerships and program-specific targets aligned with the United Nations Sustainable Development Goals.
As Jim Rowan, CEO of Volvo Cars, states, “Our goal is clear: to create scalable, long-term impact, just like we did when we shared the three-point safety belt for all to use. We know we can make real change – every action counts, big or small, as it brings us closer to a safer world.”
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