Volvo shows off updated V40 in CPT: See these awesome shots

Volvo has (finally) launched a new version of its V40 and V40 Cross Country hatch. The new car is being introduced to media this week at intimate settings in/around Cape Town.

Volvo, through an official press release issued this morning, promises that the new V40 and V40 Cross Country places emphasis on the individuality and unique personality of the driver in every respect. The Swedish design and uniquely Scandinavian approach to life means the Volvo V40 is different – much like the individuals to which it appeals. The V40 offers a classy, yet sporty and connected driving feel with the ability to go anywhere, according to Volvo. But don’t take our word for it, see these awesome shots from Brent Ellis, Media Relations Manager for Volvo SA.

Rich Java is the most striking colour on the #newVolvoV40 Cross Country! #Volvo #V40

A photo posted by Brent Ellis (@bevolvo) on Jul 28, 2016 at 12:53am PDT

The unique new City Weave interior available in the #newVolvoV40 is a hit! So different, so #Volvo… #V40 #CityWeave

A photo posted by Brent Ellis (@bevolvo) on Jul 26, 2016 at 7:41am PDT

Part of the styling upgrade includes a glossy black R-Design rear valence and cheeky winglets for the roof spoiler…. And of course, those shiny exhaust tips are not for show! #Volvo #V40 #newVolvoV40 #BurstingBlue #RDesign #Polestar @volvopolestar

A photo posted by Brent Ellis (@bevolvo) on Jul 27, 2016 at 3:09am PDT

The car will be available with 17″ or 18″ wheels and high profile tires for more comfort and off-road capability – for the CC. The tires are also designed to reduce road noise while protecting wheels from rocks and curbs. Inside the car, Volvo will offer leather seating in Charcoal, blond or amber interior colour schemes are available from launch , alongside a new, timelessly trendy City Weave arrangement – inspired by the elegant Volvo Concept Estate.

City Weave sees a blond/charcoal interior matched with a unique tweed-like textile pattern on the seats, and a two-tone blond/charcoal steering wheel – the ultimate expression of trend-setting retro design.

Had a little fun speccing this gorgeous Bursting Blue V40 T5 R-Design – it’s been kitted out with the complete Polestar performance parts package. Looks and sounds the business! #Volvo #V40 #newVolvoV40 #BurstingBlue #RDesign #Polestar @volvopolestar

A photo posted by Brent Ellis (@bevolvo) on Jul 27, 2016 at 2:47am PDT

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#V40 #Volvo #Volvo V40

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.