Way of the Brew; SAB Carver's Weiss is here

Who knew that there was such a widespread culture and fandom for craft beer? It took me until last year to discover that crafts aren’t as moldy as they sound to be, and that ale or mead isn’t difficult at all, and you can get started (on the trend) without a burdensome of a heavy bill at the end of your night out. `

Which is why, in part, SAB today took the wraps of yet another foray into the speciality beer market (following Castle Milk Stout) with the introduction of Carver’s Weiss, a German-style Hefeweizen beer. Carver’s Weiss has been crafted in response to the demand by many premium beer drinkers.

The 100 percent malted wheat and barley blended beer is made according to a recipe by SAB master brewer Gregory Slade. The addition of carefully selected German Hefeweizen yeast and Southern Cape aromatic hops yields an easy-drinking, smooth, creamy-feel beer. Carver’s Weiss is easily identified by its hazy, sunset colour. It impresses with pleasantly low spice and bitterness, a high fruity tropical and surprisingly smooth yet refreshingly zesty taste, complemented by a pleasant banana aroma.

The Weissbeer is set to become the preferred beverage for men and women when at leisure, such as unwinding and having a laid-back Sunday meal with friends. The brand is available at major liquor outlets for the recommended sales price of R89.99 for a six-pack of 440ml bottles or 440ml cans. It will also be served at select bars and restaurants.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.