What's Inside: iStore's New Flagship Stores

This past week saw the official opening of iStore’s new retail store in Canal Walk, Cape Town. The store is the latest of Apple’s next-generation retail stores, featuring design elements like a large, all-glass front, open spaces to be used for iStore Meets with the likes of Karen Zoid, Price Kaybee and our very own Harmonix, community-focused events such as training and workshops , while-you-wait repairs, tree planters inside, and custom wood furniture.

The store’s design and interior were first revealed earlier last week when iStore finally had the barricades removed after months of work.

Part of iStore’s goal with redesigning their stores is to change the public’s perception of the locations as simply places to buy Apple products and third party accessories. A spokesperson has said that they want their stores to be viewed more as meeting spots, much like Starbucks, or as places where interesting events take place, with friends wanting to check it out together. To celebrate the opening of iStore Canal Walk, on 17 and 18 August, iStore has planned exciting events with some of Mzansi’s leading artists.

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#Apple #Cape Town #iPhone #iStore

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.