2022 Hyundai Staria MPV gets ready to take on the Toyota Quantum

There’s a new MPV in town. Well, almost. Earlier this year the folks at Hyundai gave us a sneak peek at its 2022 Staria, the next-gen replacement for its H-1 people carrier. From the onset, it’s clear Hyundai wanted something different for its newest people mover.

According to Hyundai the Staria is “designed for both families and businesses” utilizing the brand’s innovative ‘inside-out’ design approach, Hyundai’s latest methodology for its Purpose Built Vehicles (PBVs) catering to future mobility clients.

Accordingly, ‘inside-out’ begins with the interior and expands to the exterior, answering customer demands of prioritizing interior space above all else.

Viewed from the front, Staria emanates a high-tech and premium vibe with its horizontal daytime running lights and cyclops position lamp stretching the vehicle’s width. The space-age appearance hints at conventional petrol or diesel power with the Staria’s wide-open radiator grille. And in what is becoming a default styling trend to infuse more ‘zest’ in the crossover category, the Staria has low-set headlights similar to Hyundai’s Kona.

Hyundai Automotive South Africa aims at a local launch date of the Staria towards the end of the year. “We are examining all configurations of the Staria – from the luxury 7-seater to the panel van version – to determine what the range in South Africa will consist of. With the luxury derivative, Hyundai will enter a segment for multi-purpose vehicles in the country where the brand did not compete before,” says Stanley Anderson, sales and operations director of Hyundai Automotive SA.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.