Hyundai Boosts Grand i10 Range With New Safety-Focused Executive Model

Hyundai Automotive South Africa is taking a targeted shot at the entry-level market by introducing a new, safety-enhanced Grand i10 Executive derivative. This move is designed to bolster the hatchback’s appeal as competition in the budget sector intensifies from high-spec newcomers.

The Grand i10 currently occupies a critical “ladder” in the local A-segment, bridging the gap between basic utility and premium city commuting. The new Executive model slots in above the high-volume Motion and mid-tier Fluid trims, acting as a more feature-rich bridge to the top of the range.

Crucially, the existing Premium derivatives will remain on sale to ensure Hyundai maintains a presence across multiple price points, while the Executive becomes the choice for buyers prioritising a higher safety threshold.

New Safety Benchmarks

In a segment where safety is often the first casualty of cost-cutting, the Executive trim introduces features traditionally reserved for more expensive vehicles:

Standard ESP: The inclusion of Electronic Stability Programme (ESP) provides a significant upgrade to active safety and on-road stability.
Expanded Airbag Suite: Supplementing the standard front airbags, the Executive receives side and curtain airbags as standard.
Versatile Drivetrains: The new derivative will be offered with both manual and automatic transmissions, likely paired with the proven 1.2-litre engine (61kW/114Nm) found in other upper-tier i10 models.

While specific pricing and showroom dates haven’t been finalised, the Grand i10 Executive is expected arrive at showroom floors in the coming weeks.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.