Samsung's soundbar range leads global market

Late last week the folks at Samsung shared loads of news to boast about, with the latest being their global number one ranking of the soundbar market.

Samsung has held the number one spot in the global soundbar industry ever since international research firm Futuresource Consulting started officially recording in 2014. According to Futuresource, Samsung ranks number one in sales revenue, maintains 21.8 percent of the global market share, and accounted for 16.5 percent of the industry sales volume in 2019.

Part of that success can be attributed to the new Q, T, and S Soundbar Series launched earlier this year in select markets – they’re designed to offer things like Dolby Atmos and streaming media, while also blending in to home decor.

The flagship Samsung Q Series includes the Q800T and Q70T, with upward-firing Dolby Atmos and DTS:X speakers for 3D audio. They also have HDMI eARC ports, and can be combined with a wireless surround speaker kit for a 5.1.2 channel system. Samsung’s Acoustic Beam Technology and Object Tracking Sound systems are included, too.

The T Series, meanwhile, replaces Samsung’s R Series soundbars, and consists of the T650, T550, and T450 catering to the mid- and entry-level audience. The T650 has 3.1 channel around sound, for example, and it and the T550 have HDMI and DTS Virtual: X support.

Finally, the Samsung S Series aims to blend in a little more. The S60 is wrapped in Kvadrat textile, and has Alexa voice control for handling streaming music and other requests. Whether these will make it to our market is yet to be known.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.