Core Launches Microsoft Surface Reseller Program For South African Partners

Core, one of South Africa’s leading technology distributors, has launched the Microsoft Surface Reseller Program, an initiative designed to support South African resellers in delivering Microsoft Surface hardware, accessories, and warranties to businesses across the country. The program provides direct access to Surface products, along with tools and support to help resellers build their Surface business.

Developed in collaboration with Microsoft, the program positions Core as a distributor of Surface devices in South Africa, offering resellers exclusive pricing, streamlined logistics, and access to the full Surface portfolio.

Program benefits and features

The Surface Reseller Program includes partner-only deals and access to Microsoft Surface products. Core provides next-day delivery on inland orders placed before midday, tailored credit terms, and a trade-in calculator for device upgrades.

A key component is the Surface Reseller Portal, a dedicated e-commerce platform where resellers can manage orders, access promotional campaigns, marketing assets, and training materials. The portal serves as a single destination for account management, promotions, and support.

“The Microsoft Surface Reseller Program represents a significant step forward for South African businesses,” said John Press, Microsoft Surface Business Unit Head at Core. “By combining access to best-in-class hardware with exclusive benefits, training, and support, we’re empowering resellers to deliver more value to their customers while growing their own businesses with confidence.”

Resellers can register at https://surfaceresellerprogram.co.za/pages/landing. After registration, a Core sales representative will contact them with details about current launch promotions and opportunities.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.