Extreme Energy introduces new slender can

The folks over at Extreme Energy, earlier this week announced that they’re now refreshing their portfolio with the introduction of a convenient new 300ml slender can to its range.

The pack upgrade is part a ‘Bula The World’ campaign where lucky consumers stand to win an all-expenses-paid dance experience to Japan.

Extreme Energy has already firmly established itself as a dance-aligned brand that is perfectly in tune with the lifestyle of its trend-conscious consumers, who enjoy this refreshing energy drink with its distinctive apple taste and energy kick.

‘Bula The World’ comes hot on the heels of the Extreme Energy ‘Bula Sekele’ initiative that aims to uplift aspiring street dancers to become professionals, thereby changing their futures, transforming their lives, and making a positive impact in their communities.

An important aspect of the Bula Sekele initiative is the partnership between Extreme Energy and SboNdaba Dance, a non-profit company led by Sbonakaliso Ndaba, a leading contemporary African choreographer with many prestigious awards to her name. SboNdaba Dance is actively involved in uplifting communities through dance and runs on-the-ground training and development programmes with dancers from disadvantaged areas.

Similarly, ‘Bula the World’ is about opening up the circle of opportunity for any South African to visit a global destination and experience next-level world-class street dancing, in this instance, the International Dance Battle Of The Year in Osaka, Japan.

According to Extreme Energy Marketing Manager Natasha Coppin: “Extreme Energy fundamentally believes in the potential of dance to change people’s lives for the better. With Bula Sekele, we gave aspiring street dancers access to a formal dance qualification. Now, with Bula The World, we’re opening up the circle further and unlocking even more opportunities for our community, this time by making it possible for someone to personally experience the energising world of dance at an international dance event.”

More information around entries on the competition can be found on Facebook, Instagram, and Twitter @ExtremeEnergySA.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.