Fujifilm X-T100 mirrorless digital camera is designed for newbies

Fujifilm has officially launched its new X-T100, an entry-level mirrorless camera with a reasonable price and features simple enough for beginners to figure out. The X-T100 is the latest addition to Fuji’s X Series of mirrorless digital cameras, one packing things like a phase detection AF system, a 24.2MP sensor, and a retro design.

According to Fujifilm, the X-T100 falls into the maker’s entry-level category, giving amateur and inexperienced photographers the opportunity to learn the craft without spending thousands of dollars. The company went with a retro design for its new camera, offering it in a trio of color schemes: Champagne Gold, Dark Silver, and Black.

The X-T100 sports a 24.2-megapixel APS-C sensor that works with the maker’s own colour reproduction tech to produce what Fuji promises are high-quality images. The camera is relatively lightweight at about 500g, and it sports the key features entry-level customers are likely to want.

The model offers, for example, an electronic view finder and a rear LCD with a horizontal tilting hinge. Users are able to snap up to 430 frames per charge, doing so with a phase detection AF system and multiple automatic shooting functions.

According to the company, the camera’s new SR+ Auto Mode is capable of better scene and subject recognition versus previous iterations. Other features include Bluetooth low-energy, the Fujifilm X Mount system, ISO 100 – 51200, 4K video recording, a 6fps continuous shooting mode, and support for SD cards.

The camera will be available starting end June for an estimated R11 900 and comes bundled with the latest small and light electronic zoom, the Fujinon XC15-45mm F3.5-5.6 OIS PZ lens bundled with an Instax mini 9 instant camera, worth R1 099, for free.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.