Hisense leads local TV sales once again

If it wasn’t busy enough selling hundreds and thousands of smartphones, Hisense’s TV department has proven it’s no slouch either, with a record 23% of the market share sold last month in South Africa alone with its closest competitors only securing 16% and 15% of market share respectively.

After noting “potential demand for super large TV’s” Hisense is focusing its attentions on its premium T910 ULED television to help it sell the next million – or so.

According to the press release issued late Thursday afternoon, the company’s success can be attributed to a number of reasons. Among these is a sharp increase in demand for televisions in the 49-inch and higher range, with consumers recognising the benefits of larger, more detailed panels. Another determining factor is Hisense’s strategic decision to open a factory in Atlantis in the Western Cape. This investment is paying dividends, with local production being able to shelter consumers from the worst of the rise in the rand/dollar exchange rate.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.