Hisense showcased its technology applications for the FIFA World Cup 2026 during CES 2026, displaying large-screen and home appliance innovations designed for professional football operations and fan experiences.
FIFA President Gianni Infantino visited the Hisense booth at CES 2026, marking his first attendance at the event. He toured the exhibition with FIFA’s Chief Business Officer Romy Gai, viewing the Hisense Elite Collection for FIFA World Cup 2026, which is a customised lineup of televisions, laser projectors, and home appliances designed for football-related scenarios.
Elite Collection for tournament operations
The Elite Collection includes RGB MiniLED TVs that will be integrated into tournament operations across multiple areas. The displays are designed to provide enhanced clarity and performance for officiating workflows, enabling clearer visualisation of fast-moving actions and fine details during matches.
The technology reflects Hisense’s three consecutive FIFA World Cup partnerships, each featuring technological advancements from large-screen viewing to professional-grade visual solutions for elite match operations.
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