Hyundai launches its own online car shopping service

Hyundai SA has launched its very own, and brand new online car-shopping service that allows users to do things like view local pricing and incentives, apply for financing and schedule test drives all before setting foot inside a dealership. It’s the latest tool to help people spend less time at dealerships and of course lessen risks associated with the current pandemic.

Hyundai is calling the tool Cl!ck to Buy. It enables people to check inventory, pricing and incentives and lock in a deal for a set period of time, plus apply for financing if need be and set up a test drive. You can also save a deal and return later to complete the process, similar to a shopping-cart function on e-retail sites like TakeAlot.

Hyundai says the service fits with its own market research that shows the digital era has made us all more impatient and that people consider surfing the web a productive use of time. That won’t come as a shock to anyone with a hand-held computer-phone in their pocket.

It’s the latest sign that the auto industry is moving away from the traditional model of sending consumers to dealerships for the whole car-purchase shebang, from browsing inventory to signing paperwork. And certainly, its not the first as we’ve seen many other brands such as BMW, Mercedes-Benz and Peugeot launch similar services in the country before.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.