Isuzu Breaks Production Records In South Africa As Demand For D-MAX Soars

As the final shift of the 2025/2026 financial year concluded on March 31, Isuzu Motors South Africa officially marked its most productive period to date.

The Gqeberha-based manufacturer recorded a massive 21% year-on-year increase in total production volumes, rolling over 27 400 D-MAX bakkies and 3800 trucks off the assembly line.

A Decade of Dominance in Commercial Logistics

This financial year marks the 13th consecutive year that Isuzu has held the title of South Africa’s number-one brand in both the medium- and heavy-commercial vehicle segments.

According to Dominic Rimmer, Executive Vice President for Manufacturing and Product Engineering, the surge was the result of a deliberate, multi-year strategy rather than an accidental spike in orders. By aligning production cycles more closely with actual market needs across Africa, IMSAf was able to scale its operations responsibly.

This execution ensured that the increased assembly speed did not impact the build quality or the “workhorse” durability for which the D-MAX and Isuzu Truck ranges are known. It is a measured response to a growing market that demands vehicles capable of supporting essential economic activity in challenging environments.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.