Jaguar has launched its own all-electric car-sharing service

In a bold move towards becoming a premier provider of luxury experiences, Jaguar has unveiled an exclusive mobility initiative tailored for residents of high-end apartments in major cities. This program will initially grant residents in two select cities the unique opportunity to access the all-electric I-PACE on demand, marking a significant shift in the future of urban car ownership. This service is similar to the MINI car-sharing initiative launched in South Africa in 2021.

As society embraces the sharing economy, a quest for convenience and sustainability is reshaping transportation norms. Jaguar’s car-sharing pilot aims to offer an on-demand taste of luxury and all-electric living, a vision the brand is committed to expanding as it evolves beyond its traditional offerings.

In collaboration with luxury serviced apartment group MODA Living, Jaguar has chosen two upscale apartment complexes, Angel Gardens in Manchester and New York Square in Leeds, as its pilot locations. Residents in these buildings can effortlessly book an I-PACE for up to 48 hours using the dedicated Jaguar booking platform. Furthermore, each site’s 24-hour concierge team will facilitate key handovers and offer support. The booking covers insurance, charging costs, valeting, and maintenance.

The Jaguar I-PACE, since its debut, has received over 90 global awards, including the remarkable triple victory at the 2019 World Car of the Year Awards. Winning World Car Design of the Year, World Green Car, and World Car of the Year, the I-PACE has solidified its position as the benchmark all-electric performance SUV. Jaguar’s innovative mobility scheme promises to bring this award-winning luxury to the doorsteps of urban residents, ushering in a new era of convenient and sustainable transportation.

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#Jaguar #Jaguar I-PACE #Jaguar South Africa

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.