Ster-Kinekor appeals to Government to open up cinemas

BringBacktheBigScreen #SaveCinema! Those are tags doing the rounds currently which are self explanatory and Ster-Kinekor are firmly driving the fight. In March 2020 cinemas across the world closed their doors in line with COVID-19 lockdown regulations. Ster-Kinekor theatres ushered out their last guests on the 27^th of March, and this was the status quo until the 28^th of August 2020. Once again with the move to level 4 lockdown on the 28^th June cinemas have once again been forced to close their doors.

Over 1.3 million customers in South Africa have visited the cinema since reopening at the end of August, and this new closure will have a devasting blow especially at a time when cinemas are starting to experience an encouraging increase in attendances.

Ster-Kinekor is currently in Business Rescue and the impact of the currently lockdown will have a devastating impact on the business. As an industry we employ thousands of people and create employment for thousands of others in related industries.

Ster-Kinekor is compliant with all COVID-19 protocols, and the cinema remains one of the safest forms of entertainment due to access control, the ability to distance patrons accordingly, strict management of cleaning, and no-touch points for purchase (tickets and confectionery can be purchased online). The Health and Safety of our staff and customers is our highest priority and we have been operating been under strict Covid-19 protocols and even exceeding governmental requirements. Cinemas remain a safe indoor venue with no infections traced back to cinema globally.

Ster-Kinekor is massively excited for the upcoming slate of Hollywood blockbusters whilst cinemas continue to dole out much-needed doses of escapism. You can still book your tickets at www.sterkinekor.com or download the SK App on your smartphone.

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##BringBacktheBigScreen ##SaveCinema #ster-kinekor

Posted By

Thabiso Moloi

With many, many years of PR, digital & influencer marketing work under his belt, Thabiso has worked on a great number of technology, business and consumer brands. In addition, he has become obsessed with most things under the sun including music, series, sports, movies etc which he now regularly writes about. You can find him on Twitter: @Thabz_14