Hisense has without a doubt ruled the TV sales in Southern Africa for the past six months – or so. I mean, heck, even I own one of their sets.

That hasn’t stopped the brand from reaching to newer heights though, as they gear up for the launch of their new generation ULED TV’s taking place in Johannesburg tomorrow. Given the lure and walk-through we got at IFA Berlin, we’ve got quite an idea of the TV sets we can expect from Hisense. Their invitation gives quite an emphasis on the word ‘U’.

4K ULED M7000

The company introduced this 4K-ready TV to the US and UK markets roughtly 2 months ago. A dim factsheet details that the TV is actually an LED TV with some built-in improvements to allow for local dimming.

That means the set’s backlight has been designed to respond to the image on-screen, and dim when needed to offer better contrast in low-light scenes, and more vibrant whites in others.

Elsewhere, there’s a quad-core processor powering the TV, plus built-in Wi-Fi, along with a load of smart features and apps including iPlayer and Netflix.

Amazon Prime Video is also pre-installed, and seeing as both Netflix and Amazon now allow you to stream 4K content, it’s software worth having.

K760 SERIES 55″ Curved Smart ULED TV

Be prepared to imagine a new era of television with the Hisense Smart TV. That all is according to Hisense’s global website. The set features a Smart TV with Built-in WIFI, 4 HDMI Allows Multiple HD Connection, D-LED Technology, High Contrast Ratio for “Blacker” Blacks & Brighter Colours and Crisp 3840 x 2160 resolution.

The rest is pretty much a mystery though follow me for live tweets and up-to-the-minute updates on their U TV launch event.

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#hisense #Hisense South Africa #TV #ULED #ULED TV

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.