Hisense TriChroma Laser TVs are headed to SA

Chinese manufacturer Hisense launched a new range of TriChroma Laser TVs at CES in January, which, according to the brand will increase colour performance by almost 50 percent more than high-end cinemas.

Hisense launched this cutting-edge display with a transformative product line of Laser TV – TriChroma Laser TV. Dr Liu Xianrong, the Chief Scientist of Hisense Laser Display, explained that the technology controls separate lasers to get purer colours for display. A 128% improvement is achieved in the original RGB colour. TriChroma also attains 20% brightness enhanced at the pixel-level with a 430-nit picture brightness, exceeding that of a regular TV.

Empowered with TriChroma laser technology, the new TV product lines include various screen sizes, from 75-inch to 100-inch. Since the colour gamut coverage reaches up to 151% of the DCI-P3 film colour standard, it is almost 50% beyond high-end cinema.

Local availability, exact models and pricing will be announced later this year.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.