Epic Content Sets Cinema Up For Another Record-Breaking Year

With an extensive line-up of highly anticipated films due to be released throughout the year (which can only be great news for us movie buffs), 2019 is set to be another record-breaking year for the box office.

Cinema is expected to attract even bigger audience numbers, thanks to a fantastic line up of flicks including sequels such as Lego Movie 2: The Second Part, Avengers: Endgame and the surprise return of Woody and Buzz in Toy Story 4.

Captain Marvel starring Brie Larsen, was eagerly awaited by the growing number of fans dedicated to the Marvel Universe and superhero films…(ahem) us included of course.

The Lion King, Aladdin, and Hobbs & Shaw are similarly expected to draw big crowds.

Globally, cinema is still seeing strong growth; PWC’s 2017 – 2021 Entertainment & Media Outlook predicts that cinema attendance will reach 21.6 million by 2021, suggesting that the medium is undaunted by the rise of streaming services.

“It’s not a case of people choosing between using streaming services or going to the movies,” says Chief of Sales, Motheo Matsau. “Research (for example, a recent study by Ernst & Young’s Quantitative Economics and Statistics group) has shown that they do both. Watching films on the big screen fulfils a different need – whether it’s meeting with friends or entertaining children, going to the cinema remains a preferred form of entertainment.

“Ster-Kinekor capitalises on this by emphasizing the experience of seeing a film – from the biggest screens to top quality visuals and sound. This is also why we have invested in D-Box, IMAX and Cine Prestige theatres, all of which further differentiate the experience of streaming content at home and heading out for a movie.”

If anything this perfectly proves that cinema and streaming services can co exist despite the huge competition. We for ones are dedicated to both as previously shown and it seems there won’t be any change soon which is great news for all that subscribe to content using either or both outlets.

Post Views: 401

#Cinema #Motheo Matsau #ster-kinekor #Streaming services

Posted By

Thabiso Moloi

With many, many years of PR, digital & influencer marketing work under his belt, Thabiso has worked on a great number of technology, business and consumer brands. In addition, he has become obsessed with most things under the sun including music, series, sports, movies etc which he now regularly writes about. You can find him on Twitter: @Thabz_14