D-BOX: An Immersive Way To Watch Movies

We’ve been to several movie screenings with each coming with their own variety and experiences. With that said we can safely say our fave experience has to be without a doubt Ster Kinekor’s IMAX, closely followed by the D-BOX (also from Ster Kinekor) experience which has been our main way/mode of watching movies on the big screen lately, more so than in IMAX. Such is the regular experience that we decided to delve deeper into the inner workings of the offering as well as look into the tech behind it at the same time. A couple of other casual conversations have also led to the interesting (yet sad) realization that many still don’t understand what D-BOX is exactly.

Founded in 1998 (yeah that far long ago), D-BOX Technologies are headquartered in Longueuil, Canada. The technology redefines and creates hyper-realistic, immersive entertainment experiences by moving the body and sparking the imagination through motion. As you might expect, the applications have grown considerably over the years with state-of-the-art technology designed to work seamlessly with any audio and video investment. The tech also allows for seamless integration into all theater sizes done so quickly and effortlessly.

The unique motion system is utilized on 660 screens in over 40 countries, this is thanks to the company’s collaboration with some of the biggest entertainment companies worldwide (Ster Kinekor included) to deliver new ways to enhance great stories. What’s also interesting is that the tech doesn’t only apply to movies but also extends to video games, virtual reality applications, themed entertainment and professional simulations.

Onto The More Technical Side…

According to its official website, “to create this unique experience requires highly-specialized hardware and software that store, manage and transmit motion codes to D-BOX-enabled cinema seats installed in your auditoriums. The result is an incredible cinematic motion experience that moves your seat in sync with the action on the screen to immerse viewers in the movie so they feel like they’re in it.”

The site goes on to state, “this kind of ‘magic’ requires much more than hardware and software. It takes the talent and virtuosity of our motion designers – gifted artists who design and program each and every movement of the D-BOX enabled cinema seats to reflect the action and emotion depicted in the movie. With over 190 films and more than 400 screens worldwide, D-BOX is a proven, immersive experience loved by millions.”

Aquaman is the last movie we got to see in this format and quite a fantastic experience it was…and for those wondering, yes we did watch the movie again this year…in D-BOX…again. Worth it? Definitely! Good thing is for all you who haven’t seen it, you still can as it’s still available to watch at quite a few Ster cinemas, however if that’s not your vibe then the below might be more your pace. It will also be your opportunity to experience D-BOX (if you haven’t already), in addition to the regular 2D movie watching experience, these titles will also be available in D-BOX:

Cold Pursuit

In cinemas from 22 March 2019

Dumbo

In cinemas from 29 March 2019

Avengers: Endgame

In cinemas from 26 April 2019

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#D-Box #D-BOX Technologies #ster-kinekor

Posted By

Thabiso Moloi

With many, many years of PR, digital & influencer marketing work under his belt, Thabiso has worked on a great number of technology, business and consumer brands. In addition, he has become obsessed with most things under the sun including music, series, sports, movies etc which he now regularly writes about. You can find him on Twitter: @Thabz_14