LG taps Siya Kolisi for meaningful partnership

LG Electronics earlier today is announced that they have partnered with our Boks captain Siya Kolisi by signing a three-year partnership agreement. The tech giant confirmed that this strategic partnership stems from a mutual philosophy that focuses on changing lives for the better. Both LG and Siya Kolisi have become synonymous with their social efforts and constant innovation.

“LG has a way of making sure that people can access the best technology to ensure the ultimate peace of mind,” said Siya Kolisi. “Their ability to use this technology to not only better lives but give people more time to focus on what’s important is something that I am proud to be a part of,” he added.

“Siya’s dedication to giving back to communities, continuously reinventing himself to be the best is truly inspirational and something that aligns with the core of our brand. We hope that this partnership allows us to reach more South Africans and assist them in leading better and healthier lives through technology,” said LG South Africa President, Deuk Soo Ahn.

The three-year partnership is starting effective from this month and will see Siya become more involved in LG’s campaigns and various initiatives.

“At LG, we believe in making a positive difference in people’s lives. Making life more meaningful through innovation is the reason for our being,” added Mr Ahn.

As the world continues to evolve, LG is committed to staying ahead of the curve while ensuring that local communities can keep up with all the changes. And with so many exciting projects in the pipeline, we can’t wait to see how this partnership between the electronics leader and world-class sportsman plays out.

We’re all for social change and partnerships like this one certainly take that up a notch and are most welcome. Classy, LG.

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#Deuk Soo Ahn #LG #LG Electronics #Siya Kolisi

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Thabiso Moloi

With many, many years of PR, digital & influencer marketing work under his belt, Thabiso has worked on a great number of technology, business and consumer brands. In addition, he has become obsessed with most things under the sun including music, series, sports, movies etc which he now regularly writes about. You can find him on Twitter: @Thabz_14