Volkswagen South Africa earlier today announced a new partnership with former South African national soccer captain Lucas Radebe. As of this week, Radebe will become a brand ambassador for the VW Train 4 Life program which focuses on empowering young girls through football and life skills education.
As an ambassador, Radebe will mentor participants in the VW Train 4 Life program, helping to develop their skills and confidence both on and off the field.
“I am incredibly honoured to be part of the Volkswagen family and to support the brand’s youth empowerment initiatives,” said Radebe. “I am passionate about youth development, and through the VW Train 4 Life program, we can shape strong, confident future leaders who can make a positive impact in their communities.”
The partnership aligns with Volkswagen’s commitment to social responsibility and its mission to “Move People Forward.”
“We are delighted to welcome Lucas Radebe into the Volkswagen family as our brand ambassador,” said Bridget Harpur, Head of Marketing at Volkswagen South Africa. “His values of leadership, resilience, empowerment, and service perfectly embody Volkswagen’s values and our goal of supporting our communities beyond the product itself.”
As part of the partnership, Radebe has received a Volkswagen Tiguan, symbolising the program’s journey to drive positive change and inspire future generations.
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