Move over Sony ZV-1 the Fujifilm X-S10 is here

Fujifilm has revealed the X-S10, its latest mirrorless camera and one which seems tailor-made for vloggers aimed to take on the likes of the Sony ZV-1 and anybody else hoping for a super-portable way to shoot 4K video.

The camera combines a 26.1-megapixel camera with a new five-axis image stabilization system, which Fujifilm says is good for a whopping 6 stops.

It relies on a newly-developed in-body image stabilization (IBIS) mechanism, Fujifilm says, which manages to be smaller yet more effective than the old system in the X-T4. In fact, it’s 30-percent smaller and lighter, with a new sensor for tracking micro-movements and a shock-absorbing mechanism for preventing vibrations when the shutter is released.

The sensor is Fujifilm’s X-Trans CMOS 4, with phase detection pixels and the X-Processor 4 engine. As a result, autofocus can be as fast as 0.02 seconds, the company says, with support for tracking AF, Face/Eye AF, and low-light conditions down to -7.0EV.

In the mechanical shutter mode, the X-S10 can do up to 8fps burst shooting. Switch to electronic shutter, and that kicks up to 30fps, which Fujifilm says is blackout-free, so that the viewfinder never blacks out while it’s capturing images. There are 18 Film Simulation modes, meanwhile, and a new AUTO/SP (Scene Position) mode which promises to adjust the settings proactively according to the scene the X-S10 is faced with. That might mean bumping up the saturation in landscapes, or the dynamic range in portraits.

On the video side, there’s 4K output from 6K’s worth of data, Fujifilm claims, for a reduction in noise. There’s up to 4K/30P 4:2:0 8-bit video onto SD storage, or 4K/30P 4:2:2 10-bit video output via the X-S10’s HDMI port. Alternatively, you can shoot up to 240fps in Full HD mode, for up to 10x slow-motion video. There’s a microphone input on the side.

Electronic image stabilization is active during video recording, while there’s a dedicated video capture button on the top panel. Hit that during still shooting, and the camera will automatically switch to the optimum video settings, Fujifilm says.

As for the physical design, the X-S10 has a magnesium-alloy grip and tips the scales at 465g. There’s a mode dial with four dedicated user-customizable settings slots, and a variable position LCD screen to go along with the EVF. There are three Live View boost modes: Low Light Priority, Resolution Priority, and Frame Rate Priority.

Sales of the Fujifilm X-S10 kick off mid-November 2020. It’ll be priced at R18 000, for the body only, or as part of two kits. One will bundle the X-S10 with Fujifilm’s 18-55 f/2.8-4 lens for R24 000, while the other will pair it with a 16-80 f/4 lens for R26 000.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.