Slam Dunk! Disney, ESPN and the NBA team up to present 'Dunk the Halls'

We always have time for clever and cool concepts here and this one, titled Dunk the Halls, presented by Disney, ESPN and the NBA is one of those. It is the first real-time animated NBA game using Sony’s Beyond Sports technology and it is set to go live on Christmas Day 2024, when the New York Knicks – led by Jalen Brunson and Karl-Anthony Towns – host the San Antonio Spurs and Victor Wembanyama and Chris Paul. Dunk the Halls airing on ESPN2 (DStv 219, Starsat 249) on 25 December at 19:00 (CAT). This special marks the first ever animated presentation of an NBA game.

The virtual, live re-creation of the Spurs vs. Knicks game will be set on iconic “Main Street, USA” in Magic Kingdom® Park as the teams play while Mickey Mouse, Minnie Mouse, Donald Duck, Pluto, Goofy and Chip and Dale cheer them on. Shots of “Main Street, USA” and other famous landmarks within Magic Kingdom® Park will be regularly shown, including Cinderella’s Castle.

The storyline behind the Dunk the Halls presentation begins with Mickey’s Christmas wish to Santa Claus to bring the NBA players to “Main Street, USA” at Magic Kingdom® Park at Walt Disney World Resort to play the first animated NBA game on Christmas Day.

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#Beyond Sports technology #Disney #Dunk the Halls #ESPN #NBA #Sony

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Thabiso Moloi

With many, many years of PR, digital & influencer marketing work under his belt, Thabiso has worked on a great number of technology, business and consumer brands. In addition, he has become obsessed with most things under the sun including music, series, sports, movies etc which he now regularly writes about. You can find him on Twitter: @Thabz_14