Sony Launches new ULT Series in South Africa starting from R2999

Late last week Sony announced the expansion of its its ULT POWER SOUND Series in South Africa with four new audio products, unveiled at an exclusive event in Edenvale. The launch coincides with the debut of Sony World, the brand’s official direct-to-consumer e-commerce platform.

New ULT POWER SOUND Products Arrive

The latest additions to Sony’s bass-focused audio lineup include the ULT FIELD 3 (R3 999), ULT FIELD 5 (R6 999), ULT TOWER 9AC (R17 999), and ULTMIC1 microphone (R2 999). These join existing products in the range: the ULT TOWER 10, ULT FIELD 7, ULT FIELD 1 portable speaker, and ULT WEAR headphones.

Each product in the ULT POWER SOUND Series emphasizes deep bass performance, portable design, and durability for outdoor use. The range targets consumers who prioritize powerful sound reproduction and flexibility in various environments.

“We’re investing in infrastructure that treats South African consumers as first-tier customers, with access to our full product range and global launch parity,” said Jobin Joejoe, Managing Director of Sony Middle East and Africa. “This platform allows us to deepen our relationship with Sony fans while strengthening our brand presence across the consumer electronics landscape.”

Product Availability and Purchasing Options

All ULT POWER SOUND products are available immediately through Sony World and existing retail partners. The direct e-commerce platform provides nationwide delivery, while brick-and-mortar retailers offer hands-on product evaluation before purchase.

Black Friday promotions run throughout the traditional shopping period, with specific deals rotating across product categories. Consumers can monitor Sony World for updated offers and exclusive online deals.

ULT POWER SOUND Series Current Lineup:

ULT TOWER 10 (flagship tower speaker)
ULT TOWER 9AC (new tower speaker)
ULT FIELD 7 (large portable speaker)
ULT FIELD 5 (new mid-size portable speaker)
ULT FIELD 3 (new compact portable speaker)
ULT FIELD 1 (ultra-compact portable speaker)
ULT WEAR (over-ear headphones)
ULTMIC1 (new wireless microphone)

Key Features Across Range:

Deep bass emphasis with ULT button
Portable designs with varying sizes
Battery-powered operation
Weather-resistant construction
Wireless connectivity
Party Connect multi-speaker pairing

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#Sony #Sony Audio #Sony ULT

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.