Sony TVs make return to SA with latest models in tow

The TV market may be seeing the break they need from the shelter-in-place orders and quarantine policies around the world. TV manufacturers are more aggressively pushing their products, especially the hi-res 8K and 4K TVs both on the LCD and LED camps. Earlier at CES 2020, Sony revealed its lineup for this year covering OLED and LED panels and now it’s announcing its much awaited return to the South African market and when buyers can get their hands on one and how much it would cost them to have a brand new Sony TV.

For reference, Sony AV left the South African market back in January 2015, citing “volatile business environment and intense competition” as the reason for the move.

Waking up to news that Sony TVs have finally arrived in South Africa (again). The brand left SA in Jan 2015 citing "volatile business environment" as reason.

The new lineup of TVs comprises the A8H, X90H, X75H and X80H 4K models through @IncConnection & @hificorp. pic.twitter.com/gctSwF9CSp
— Papi Mabele (@PapiMabele) September 16, 2020

Back to the tech at hand, for the longest time, Sony had favored LCD panels and has nearly perfected the technologies around that. Fortunately for it, many of those, including its TRILUMINOS tech, carried over to its LED and OLED screens. Binding these new 2020 LED TVs together are the Picture Processor X1 Ultimate processor and Google Assistant support on most (but not all) models, promising not just great image quality but also smart features in the living room.

The 2020 Sony TV lineup definitely has something for all kinds of consumers depending on their size preferences and budget. Unsurprisingly, the 85-inch Z8H 8K HDR LED takes the crown with a price tag of R54 999, available later this month. At the completely opposite end of the spectrum, you have the 55-inch X7500H 4K HDR LED TV, retailing for R12 999 also available later this month.

KD55X7500H/1AF1 R 12,999.00
KD55X8000H/1AF1 R 16,999.00
KD65X7500H/1AF1 R 19,999.00
KD65X8000H/1AF1 R 21,999.00
KD65X9000H/1AF1 R 39,999.00
KD-65A8H/1 AF1 R 64,999.00
KD75X8000H/1AF1 R 34,999.00
KD75X9000H/1AF1 R 49,999.00
KD85X8000H/1AF1 R 54,999.00

These TVs will be available exclusively at Incredible Connection and HiFi-Corp. Most of these are also Android TVs, which gives users access to Android apps and games going beyond just passive content consumption.

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#Sony #Sony South Africa #Sony TV

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.