Sony’s new generation mounted lens lets you rule Instagram

If you’re looking to rule Instagram, Sony’s about to give you the ultimate smartphone weapon, judging by this presser that reached us earlier last week. Sony announced several images of the Sony ILCE-QX1, a lens camera system that’d work with interchangeable E-Mount style lenses. Sony’s niche-oriented lens camera lineup is currently fixed-lens only with the QX10 and QX100 models. The QX100, for instance, is based on Sony’s fantastic RX100 camera and priced for serious smartphone photographers at R4999. Confirmed by the presser the QX1 has an even larger APS-C (26.7mm) sensor and take compatible E-Mount lenses. There are no other specs, but as before, we’d expect that your smartphone will control the QX1 and capture images from it using the PlayMemories app, with a mount that adapts to a wide variety of handsets. It also has a built-in memory card, expansion via MicroSD.

There’s no pricing yet, but as a rule, interchangeable-lens cameras are usually more expensive than fixed-lens models. Then again, Sony tends to break that rule.
The QX1 and QX30 lens-style cameras and new colour variations of QX10 will be available in South Africa from October 2014 on an order basis only.

Post Views: 206

#Sony

Posted By

Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.